
REV222 Moringa
Pure. Natural. Nutritious.

Moringa oleifera — known in Urdu as sohanjna — grown, milled and pressed in Pakistan into powder, oil and tablets. A genuinely protein-dense leaf, described honestly.
Moringa is sold badly. The category is built on a stack of comparisons — seven times the vitamin C of an orange, three times the potassium of a banana — and most of them do not survive contact with a nutrition database. We are not going to repeat them. What moringa actually is, is more interesting than what it is marketed as.
It is a remarkably protein-dense leaf: around 9 g of protein per 100 g fresh, roughly twice what you get from yoghurt, which is unusual for anything green. It is a strong source of vitamin A, calcium, iron and magnesium — in the same class as spinach and kale, which is a compliment. And it carries a distinctive chemistry, glucomoringin, that most common vegetables simply do not have.
The oil is the quiet star. Moringa seed oil is 65–78% oleic acid with an unusual fraction of behenic acid — "ben oil" — which makes it exceptionally slow to oxidise. It does not go rancid quickly, which is why it was used for centuries to lubricate watches. Pakistani moringa landraces are characterised in the literature as a potential source of premium-quality oil, which is a reasonable thing to build a business on.
And it grows here. Sohanjna is drought-tolerant once established, harvestable every 35–40 days, and the Pakistan Agricultural Research Council has demonstrated it growing on brackish water in Thar — that is, on water that will not support a conventional crop at all.
“The leaves of the tree are for the healing of the nations.”
Three of our four ventures are named from scripture, and none of the names are decorative. They describe what the business is for.
The essentials.
Protein-dense, unusually so
Around 9 g of protein per 100 g of fresh leaf — roughly twice that of yoghurt. Rare for a leafy green.
Vitamin A, calcium, iron, magnesium
In the spinach-and-kale class of leafy greens — and it grows where they will not.
A famously stable oil
65–78% oleic acid plus behenic acid. Slow to oxidise, light on skin and hair, and slow to turn.
Grows on water nothing else will take
Drought-tolerant, harvestable every 35–40 days, and proven on brackish water in Thar.
One plant, three formats.
Moringa Powder
Milled leaf for daily use — in food, in a smoothie or stirred into water.
Moringa Oil
Cold-pressed seed oil for skin and hair. Oxidation-stable and slow to turn.
Moringa Tablets
The same leaf, compressed. For a pocket rather than a kitchen.
Specification.
- Species
- Moringa oleifera (Urdu: sohanjna)
- Part used
- Leaf (powder, tablets) · seed (oil)
- Protein
- ≈9 g per 100 g fresh leaf
- Oil profile
- 65–78% oleic acid · behenic acid ("ben oil")
- Harvest cycle
- Every 35–40 days
- Formats
- Powder · oil · tablets
The other ventures.
Interested in this venture?
Investment, distribution, supply or stockist enquiries — tell us which and we will put you with the right person.